mdg | Event Marketing Agency for Trade Shows and Associations

mdg, A Freeman Company presented Rebuilding International Participation, an educational session in conjunction with UFI and Lippman Connects’ Exhibition and Convention Executives Forum (ECEF). The session was followed by a reception and transportation for ECEF participants was provided.

Insights by: Kimberly Hardcastle, president I’ve had my ear to the ground during the first quarter of the year and have aggregated the following advice and insights from organizers who hav…

As association marketers, we are often guilty of focusing so myopically on our own industry, profession and/or offerings and forget there’s a whole world spinning around us. As an account strategist, I find it very important to thoughtfully incorporate current events, trends and news into client communications.

Now is always the “right time” to make your campaign more meaningful and relevant. Contact us to learn how today.

Event marketers are always looking for effective means to reach prospective attendees; but not all event marketers have hundreds of thousands of dollars to spend on their acquisition campaigns.

There are several different ways to approach segmentation, making it important to determine meaningful groups into which to divide your database. This could be based on individual characteristics like years in career or membership history.

Your website is at the core of your attendee acquisition campaign, but does it have what it takes to attract event prospects?

Jacquelyn Wells, senior vice president at mdg, will lead an IAEE webinar on April 20.

mdg strategists Caitlin Fox, Jennifer Jones and Annie Malone will lead a workshop at Freeman Inside LIVE on April 28.

The last two decades have seen the rise of mobile devices, app stores and social media. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign