mdg | Event Marketing Agency for Trade Shows and Associations

Ken Holsinger, SVP of Data Solutions at Freeman and Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, will lead a session at SISO’s CEO Summit.

mdg, A Freeman Company will be hosting an Executive Roundtable

mdg vice president and marketing strategist Shauna Peters will take the stage at Lippman Connects Attendee Acquisition Roundtable on March 10.

Since the start of the pandemic, Freeman has studied how attendee sentiments have shifted. Their attendee profile conducted in October 2021 polled over 5,400 respondents across widespread industries. There were several key findings from this research:

Originally created to provide insights and connections needed to thrive in the wake of the pandemic, the emphasis is now on the return of in-person events and the future role of digital events.

Amid false starts and months of virtual experiences, in-person events are returning.

As the agency of record for Informa Markets’ World of Concrete, mdg collaborated with Jackie James, Steven Pomerantz and Lisa Liu to market the January Las Vegas event.

After false starts and months of virtual experiences, in-person events are returning

For the ninth year in a row, mdgers performed Random Acts of Kindness as a way to spread a little more love throughout the world.

With shifting audience priorities, values and behaviors, event marketers should consider tapping into new tactics to increase attendee acquisition and meet audience needs.