Insights

mdg Executive Roundtable to Feature Case Study of CES 2022

Due to popular demand, mdg will be hosting a virtual Executive Roundtable session on Tuesday, 2/22 featuring a case study of CES 2022 from Gary Shapiro, CTA President and CEO; Jean Foster, CTA VP of Marketing and Communications; and Karen Chupka, CES Executive VP. Sponsored by Freeman, this peer-to-peer exchange for senior-level executives focuses on future-scaping and change management. Originally created to provide insights and connections needed to thrive in the wake of the pandemic, the emphasis is now on the return of in-person events and the future role of digital events.

In addition to holding virtual sessions in response to high demand, mdg also offers quarterly in-person sessions. Topics include case studies of successful events (physical, hybrid and digital), innovative methods for keeping audiences engaged, aligning organizational objectives with technology/vendor solutions, using data effectively to inform decision-making, etc. The information-rich presentations are followed by 30 minutes of breakout discussions that happen in small peer groups.

Senior-level executives from organizations that own and/or produce events who are interested in joining should email Sveta Pyntikova at [email protected] to request an invitation. Breakout discussion groups are determined in advance and limited in size to maintain an online environment conducive for idea sharing and networking.