mdg | Event Marketing Agency for Trade Shows and Associations

Insights by: Kimberly Hardcastle, chief strategist Purr-plexed by slow registration? Consider this: Freeman’s proprietary research shows that roughly half of attendees register just five w…

The end of summer brought a 10% YoY increase in attendee numbers to SUPERZOO, the largest pet retail marketplace.

Insights by: Nadia Bennet, copywriter III While the term “paid membership community” may technically be used to describe a traditional association, nowadays, it’s more commonly used to…

Partnering with influencers is a powerful strategy for boosting event attendance — but only if you know what you’re doing.

At best, jargon runs the risk of being too vague for “outsiders” to latch onto. At worst, it creates a thick stew of business buzzwords that leaves a bad taste.

Five mdg leaders were chosen to lead sessions together with mdg clients at IAEE’s Expo!

Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, presented at the Attendee Acquisition Roundtable together with vice president Caitlin Fox.

Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, was chosen to present at the Exhibit Sales Roundtable.

Kimberly Hardcastle, president and chief marketing strategist of mdg, was a featured speaker at the SISO Summer Conference together with Ken Holsinger, SVP of Strategy at Freeman

From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments.