mdg | Event Marketing Agency for Trade Shows and Associations

Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, led a session at CEIR Predict

mdg senior vice president Jacquelyn Wells presented at the 32nd annual IAEE Southeastern Classic on July 27.

The pandemic slump is a thing of the past — even when it comes to international audiences. Many events are seeing equal, or in a few cases, greater international numbers than 2019

Event marketers should be considering digital out-of-home (DOOH) advertising as an effective way to reach their target audience where they are

In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.”

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises.

A neophyte’s guide to understanding emerging tech

There are massive technological advancements on the horizon with the potential to impact tradeshows and conferences, in ways big and small.

As live events continue to move out of recovery mode, it’s time to focus on growth. But audience expectations have shifted as demographics skew younger, purpose-driven brands are prioritized and greater importance is placed on connections and a streamlined experience.

There’s nothing we love better than early bird registrants for our events. But how do you keep them engaged between registration and opening reception to make sure they actually attend?