mdg | Event Marketing Agency for Trade Shows and Associations

The rush back to in-person events is made more challenging by staffing shortages, changing circumstances, executive scrutiny and the need to make timely decisions despite many variables and uncertainties.

mdg, A Freeman Company presented Rebuilding International Participation, an educational session in conjunction with UFI and Lippman Connects’ Exhibition and Convention Executives Forum (ECEF). The session was followed by a reception and transportation for ECEF participants was provided.

Event marketers are always looking for effective means to reach prospective attendees; but not all event marketers have hundreds of thousands of dollars to spend on their acquisition campaigns.

Your website is at the core of your attendee acquisition campaign, but does it have what it takes to attract event prospects?

Jacquelyn Wells, senior vice president at mdg, will lead an IAEE webinar on April 20.

mdg strategists Caitlin Fox, Jennifer Jones and Annie Malone will lead a workshop at Freeman Inside LIVE on April 28.

Ken Holsinger, SVP of Data Solutions at Freeman and Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, will lead a session at SISO’s CEO Summit.

mdg, A Freeman Company will be hosting an Executive Roundtable

mdg vice president and marketing strategist Shauna Peters will take the stage at Lippman Connects Attendee Acquisition Roundtable on March 10.

Originally created to provide insights and connections needed to thrive in the wake of the pandemic, the emphasis is now on the return of in-person events and the future role of digital events.