When we first explored influencer marketing for events back in 2023, the conversation centered on reach — getting the attention of the right creators, encouraging posts with branded hashtags, and ...Read More
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The Evolution Beyond Traditional Sales Funnels In today’s digital era, the conventional sales funnel is becoming an outdated concept. Customers no longer follow a linear path from awareness to purchase. Instead, ...Read More
Seven mdg clients were recipients of Grand Awards at the Trade Show Executive’s Gold 100 Awards & Summit, which recognize trade show excellence and innovation. Congratulations to our clients for ...Read More
Held from September 4-6 in Orlando FL, Surf Expo September 2025 attracted retailers from 66 countries, including both new and returning exhibitors. The event attracted 4,832 attendees — a ...Read More
New ShowReady Package helps organizers preserve international attendance as $250 Visa Integrity Fee impacts global participation
WASHINGTON, D.C. (Sept. 29, 2025) — mdg, the nation’s leading event marketing agency, today announced the ...Read More
mdg senior vice president Jacquelyn Wells will speak at the International Association of Exhibitions & Events Southeastern Chapter Luncheon. Registration can be found on the IAEE website and ...Read More
AI is transforming email marketing into one of the most effective attendee acquisition tools in your arsenal. While splashy headlines talk about AI designing events or writing campaigns from start ...Read More
Freeman Chief Strategist Kimberly Hardcastle-Geddes will present a session at the upcoming Large Show Roundtable. Registration can be found on the Lippman Connects website and ...Read More
Freeman Chief Strategist Kimberly Hardcastle-Geddes presented a session at the Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and details are ...Read More
Freeman Chief Strategist Kimberly Hardcastle-Geddes presented a session at the latest Exhibit Sales Roundtable. Registration can be found on the Lippman Connects website and details ...Read More
In a time when the term “inclusion” can spark debate, event professionals might feel pressure to retreat from bold, community-minded messaging. But inclusive event marketing isn’t about politics. It’s about ...Read More
The 2025 NAB Show, held April 5-9, attracted 55,000 registered attendees from 160 countries, 26% of whom traveled to the U.S. from another country for the show. 53% ...Read More
In today’s experience-driven world, event success isn’t measured solely by attendance numbers or square footage — it’s measured by how attendees feel. Were they engaged? Did they make meaningful connections? Did ...Read More
mdg president Caitlin Fox presented a session at the SISO Leadership Conference. Registration can be found on the SISO website and details are below.
August 20, 2025 1:30pm – ...Read More
AI tools like ChatGPT and Gemini are rapidly changing how people discover events, generating leads and inquiries without traditional website clicks. In this new “zero-click” landscape, optimizing your content for ...Read More
Freeman Chief Strategist Kimberly Hardcastle-Geddes presented a session at the latest Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and details are below.
...Read More
Attendees have always been procrastinators. Freeman research shows that roughly half of attendees register just five weeks before an event. And a 2023 Maritz analysis of 30 trade shows revealed ...Read More
mdg president Kimberly Hardcastle-Geddes presented a session at the next Exhibit Sales Roundtable. Registration can be found on the Lippman Connects website and details are below.
June ...Read More
Across the events industry, content and experiences are being reimagined to attract Gen Z audiences. Based on new research from Freeman and The Harris Poll, it looks like those efforts ...Read More
mdg, A Freeman Company presented Leading Through Geopolitical Disruption, an invite-only Executive Roundtable in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF) and the Society ...Read More
