Attendees are ready to return to in-person events! But after a year and a half of uncertainty, it can be hard to know how to chart the path forward. Wouldn’t it be nice if you could easily learn from the past, transform the present and predict the future? It is possible – mdg president and chief marketing strategist Kimberly Hardcastle-Geddes will join Freeman’s SVP of Strategy Ken Holsinger to present on how to tap into the data you already have at Freeman’s Inside LIVE at their new office in Alexandria, VA.

AUGUST 19, 2021
4:30pm – 6:00pm Eastern
Reception 6:00 – 7:00pm
Register Here


From Data to Decisions
Navigate changing audience needs to guide your event strategy

Join us on August 19, in DC or online, for a hands-on workshop to learn how to use data in your event strategy to make informed decisions and create an event people truly want to attend. Share your own insights, compare notes with peers, and walk away with sound strategies to operationalize the information learned. If you’re unable to attend in-person, we are also offering this event virtually – see the registration link for details.

kimberly hardcastle-geddesKimberly Hardcastle-Geddes
As president and chief marketing strategist of mdg, the nation’s leading marketing and public relations agency specializing in audience acquisition, Hardcastle-Geddes and her team provide solutions that increase attendance and exhibitor participation for live and online events. Kimberly is an IAEE Krakoff Leaders Institute alumna, a columnist for PCMA’s Convene magazine and a frequent presenter of industry seminars on strategic marketing planning. She’s also a mom, runner, reader and Peloton addict.


ken holsingerKen Holsinger
Holsinger leads the Data Practice for Freeman, bringing together teams that are building innovative data science tools for integration and business intelligence with data consulting, research and industry benchmarking. A frequent presenter on numerous topics in the events, technology and data science space, Ken has been named on multiple hardware, software and process patents and is actively involved in his local community as a startup mentor and tech workforce development leader.