three microphones

Kimberly Hardcastle, president of mdg, joined esteemed colleagues Sam Lippman of Lippman Connects and Tom Gattuso of SEMA at Freeman Inside LIVE on Thursday, January 26. Session details are below and registration can be found here.

Creating, Selling and Marketing Events for 2023 and Beyond

Fortunately, trade shows and conferences are largely back after the devastating pandemic. Unfortunately, “back” has been the underlying theme of the recovery. While getting attendance and revenue back to pre-COVID numbers is respectable, doing so by reverting to the legacy versions of our events — with little changes to content, layout, promotion, etc. — isn’t. This session will begin with 10 hot trends that should inform how you create, sell and market your next event and end with an enlightening discussion between Sam Lippman and Tom Gatuso, Vice President of Events at SEMA, who will share how the organization keeps its eye on the future, continuously evolving to stay relevant to its target audience.

Participants will …

  • Learn how to provide a better experience and build stronger human connections at their next event.
  • Discover how events must evolve to keep pace with changing attendee expectations. 
  • Be inspired by Tom Gattuso, a top executive producing the world-famous SEMA Show. 
kimberly hardcastle-geddes

Kimberly Hardcastle-Geddes, president

As president and chief marketing strategist of mdg, the nation’s leading marketing and public relations agency specializing in audience acquisition, Hardcastle-Geddes and her team provide solutions that increase attendance and exhibitor participation for live and online events. Kimberly is an IAEE Krakoff Leaders Institute alumna, a columnist for PCMA’s Convene magazine and a frequent presenter of industry seminars on strategic marketing planning.