Insights
Use Social Proof to Market Your Next Event
There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to attend an event. And that’s what makes social proof such an effective tool for marketers, including event marketers. mdg shared five ways to leverage this tried-and-true concept to convert attendee prospects with PCMA Convene.
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