Washington, D.C. — mdg, A Freeman Company will be presenting The Road to Recovery: A presentation in six acts, an in-person executive roundtable in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF) in Arlington, Virginia on November 2. Sponsored by Freeman, this roundtable began as a virtual series created to provide insights and connections needed to thrive in the wake of the pandemic; it now focuses on the return of in-person events and the future role of digital events. The third in-person roundtable hosted by mdg this year, it will feature a slew of high-profile speakers and thought leaders who will give brief, content-rich presentations in their specialty areas followed by breakout discussions in small groups.
Attendance is limited to executive-level (VP and above) professionals from associations or organizations that own, produce, and/or manage live events. Registration is complimentary, but space is limited; please note that registering for this event does not include registration for ECEF. Please email Sveta Pyntikova at firstname.lastname@example.org by Tuesday, October 26 to reserve your spot. NOTE: registering for this event does not include registration for ECEF.
The Road to Recovery:
A presentation in six acts.
The events industry will recover, but uncertainty lies in how quickly and how fully. Association and for-profit executives alike will be tasked with building back revenue, attendee and exhibitor confidence, international market share and high-functioning teams with the skills needed to plan, produce and market a new class of events. Six leaders in their respective fields will share practical advice for predicting where the industry is headed, effectively navigating change and turning crises into opportunities.
- Ken Holsinger
Senior Vice President of Data Solutions, Freeman
ACT 1: A look at the data, trends and insights to inform the future of events
Ken has over 25 years of experience in technology, media and event production as a lead executive, consultant and speaker. He has served on the executive team in various roles for several different organizations. In addition, he has a background in event management, facility design and start-up operations.
Ken currently leads the Data Practice for Freeman, bringing together teams that are building innovative data tools for integration and business intelligence with data science, consulting, research and industry benchmarking. These teams work with clients all over the world to drive decisions, improve results and measure their marketing efforts.
Ken has been named on multiple hardware, software and process patents. Ken is a frequent presenter on numerous topics in the events, technology and data science space. Ken is also actively involved in his local community in Boise, Idaho as a startup mentor and tech workforce development leader.
- Tommy Goodwin
Vice President of Government Affairs, ECA
ACT 2: Advocacy progress toward creating relationships with policymakers
and ensuring priority matters are heard
As Vice President of Government Relations for the Exhibitions & Conferences Alliance (ECA) — a newly formed association dedicated to the recovery and advancement of the business events industry — Thomas (Tommy) F. Goodwin serves as ECA’s chief advocate on behalf of the interconnected ecosystem of exhibitors, event organizers, suppliers, venues and destinations that comprise the global billion business events landscape.
Prior to joining ECA, he spent 20-plus years leading a wide range of government relations, public affairs and advocacy efforts for several globally-recognized associations and corporations, including Oracle Corp., AARP and the Project Management Institute (PMI). Additionally, he was a research fellow at Harvard Business School focused on the political environment in which global businesses operate.
He has a B.B.A. from The George Washington University, an M.B.A. from Auburn University and a Postgraduate Diploma in European Union Law from King’s College London. He also holds a Certified Association Executive designation from the American Society of Association Executives (ASAE) and a Project Management Professional certification from PMI. He currently serves as the volunteer president of the National Institute of Lobbying and Ethics and is a past chair of ASAE’s Government Relations and Advocacy Professionals Advisory Council.
- Reggie Henry
Chief Information and Engagement Officer, ASAE
ACT 3: The association outlook, with a focus on opportunity
Reggie Henry joined ASAE in November of 1994. His responsibilities are to implement “exemplary” systems at ASAE that can serve as a model to the rest of the association community and to “ratchet-up” the use and understanding of technology among ASAE members. He has been working with and/or for non-profit organizations since 1985.
Mr. Henry speaks regularly on technology and strategy issues. Some of his most recent speaking engagements include the NABE CE Retreat: Welcome & Plenary Session – The Future of the Membership Association Post-Pandemic, 2021 High Road Solutions Spring Virtual Conference, 2020 Arizona Chamber Executives Virtual Conference, 2020 ASAE Technology Conference, 2019 Empire State Leadership Conference and 2019 Digital Now Conference. In 2009, he was invited by the Secretary of Smithsonian to participate in Smithsonian 2.0, a Gathering to Re-Imagine the Smithsonian in the Digital Age. Reggie was recently named one of the top 40 CIOs in DC-MD-VA area.
Mr. Henry holds a B.S. in Economics and Computer Science from Georgetown University and regularly serves on association Boards, most recently Educause and the National Association of Colleges and Employers. He enjoys cooking, drawing, pottery and golf.
- Yancy Weinrich
Chief Growth Officer, RX
ACT 4: The for-profit organizer outlook, with a focus on transformation
Yancy Weinrich currently serves as Chief Growth Officer for RX (formerly Reed Exhibitions), overseeing sales, marketing, digital and activations for 20-plus B2B shows and events covering multiple sectors, including leading shows in their industries – JCK, PGA, Vision Expo, Interphex, G2E, ISC and the National Hardware Show (NHS). Yancy is a member of the senior leadership team for RX North America. She began her career path in finance and, after 17 years at RX North America, is a well-rounded trade show executive.
She is a past President of the Women’s Jewelry Association (WJA) and a sought-after presenter/speaker in the industry. She currently serves on the Board of Diamonds Do Good (DDG) and the Exhibitions and Conference Alliance (ECA) and has won numerous awards in the industry as well as specifically in the jewelry industry, where she started her career in events.
In her personal time, she likes to golf, play tennis, ski, take yoga and spin classes, read and spend time with her family and friends.
- Anjia Nicolaidis
International Marketing Strategist, mdg
ACT 5: Nurturing/building back international audiences
Anjia is an integrated marketing and communications strategist with 25 years of experience helping non-profits, trade associations and government entities design and implement insight-driven strategies to engage audiences across organizations, cultures and countries.
Over the course of her career, Anjia has worked for the U.S. Department of Commerce and U.S. Department of State and has lived and worked overseas in Brazil, Kuwait, Egypt, Belgium and Sri Lanka.
As the head of mdg’s international marketing practice, Anjia helps mdg clients navigate foreign markets, cultivate relationships with key international industry stakeholders, uncover unique market insights and create international marketing strategies for a diverse portfolio of trade association and event clients.
- Erin Lee
Senior Director of Strategy and Digital Transformation, mdg
ACT 6: Leading digital transformation within an organization
Erin brings her customer-first thinking and passion for marketing technology to mdg, where she helps clients uncover new ways to maximize the value of their martech solutions and their ROI. Having led award-winning campaigns for international brands and organizations in the transportation, construction, food, manufacturing, biotech and healthcare spaces, Erin has a knack for driving engagement across all types of audiences.
Other areas of Erin’s expertise include event strategy, audience development, customer experience, and omnichannel digital strategy.
- Vincent Polito
Managing Director, mdg
With more than 20 years in senior leadership positions in the industry, Vincent is generally recognized as a content development and execution specialist. During his career, he’s had two international postings, launched events on five continents and developed highly specialized conferences in technology, life sciences and healthcare. Vinnie is also the past Chairman of the International Association of Exhibitions and Events (IAEE), the leading organization in the conference and trade show industry.
- Erin Lee
Senior Director of Strategy and Digital Transformation, mdg
mdg, A Freeman Company is a strategy-driven agency with a 44-year track record of delivering results. Made up of marketing researchers and strategists, digital and interactive media experts, event and association management specialists, data analysts and a robust creative team, the 85-person agency offers complete marketing solutions to association, event and corporate clients.
Freeman is the world’s leading live event and brand experience company. We help our clients create and deliver immersive digital and live experiences for their most important audiences. Through comprehensive offerings including strategy, experience design, and digital as well as AV and event tech, Freeman helps increase audience engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective, and personalized approach, which we’ve gained from more than 90 years as an industry leader. For more information, please visit Freeman.com