Before and after. That line of demarcation separates so much of pre- and post-pandemic life. Pre-pandemic, many of us relied on physical events as our primary source of audience engagement and revenue. Post-pandemic, we have to diversify. mdg’s team of content experts has created a list of best practices, featured in PCMA Convene, to help you harness the power of content to fill the gaps left by the pause in live events and serve your audiences better into the future.