While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t? mdg‘s director of paid media shared advice on using high-impact mediums once reserved only for consumer brands with PCMA Convene.