Ken Holsinger, SVP of Data Solutions at Freeman and Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, will lead a session at SISO’s CEO Summit. Registration can be found on the SISO website and session details are below.
Tuesday, March 22
12:30pm – 1:00pm ET
Palm Court Ballroom
The Vinoy Renaissance Resort & Golf Club
St. Petersburg, FL
Event Industry Data, Trends and Insights
This high-level industry briefing will cover everything from attendee sentiment to exhibitor intention to the consumer trends that will help predict what’s on the horizon for B2B – as well as tips for operationalizing the insights shared. Curated to highlight the most important data points C-level executives will need to inform planning, budgeting, managing, deal-making and/or marketing, this fast paced, information-rich presentation will provide the perfect foundational level-set for the CEO Summit sessions to follow.
As president and chief marketing strategist of mdg, the nation’s leading marketing and public relations agency specializing in audience acquisition, Hardcastle-Geddes and her team provide solutions that increase attendance and exhibitor participation for live and online events. Kimberly is an IAEE Krakoff Leaders Institute alumna, a columnist for PCMA’s Convene magazine and a frequent presenter of industry seminars on strategic marketing planning.
Ken has over 25 years of experience in technology, media and event production as a lead executive, consultant and speaker. He currently leads the Data Practice for Freeman, bringing together teams that are building innovative data tools for integration and business intelligence with data science, consulting, research and industry benchmarking. Ken has been named on multiple hardware, software and process patents and is a frequent presenter on numerous topics in the events, technology and data science space. Ken is also actively involved in his local community in Boise, Idaho as a startup mentor and tech workforce development leader.