New eBook! A Guide to Selecting a Virtual Platform

Like everyone else, producers of live conferences and trade shows have had a challenging spring. As such, many are working tirelessly (and well outside their comfort zones) to take their physical events online. Selecting the right technology platform is arguably the first essential step to ensuring a successful live-to-virtual pivot. We’ll provide some guidance andRead More

Polito and Salamah to Speak at PCMA

The Future of Attendee Marketing presented by Vincent Polito and Leana Salamah a premier feature of PCMA 2018 Convening Leaders Nashville Music Center, 201 Fifth Avenue South Nashville, Tennessee Whether launching a new event, repositioning an existing one or simply striving to increase overall participation, there are 10 major marketing trends that should guide yourRead More

mdg Hires Kate Blom-Lowery to Lead Public Relations Division

Industry veteran Kate Blom-Lowery has been recruited to head up mdg’s expanding Public Relations division. The hire is part of the agency’s ongoing commitment to provide integrated marketing and PR solutions to its growing roster of association and event clients. With a degree in journalism and experience providing PR services for both non-profit associations (NAMM) andRead More

Third U.S. News STEM Solutions Sees Packed Sessions, Quality Attendees

Washington, D.C.– U.S. economic growth is increasingly reliant on a qualified STEM workforce. To address this critical issue and eliminate the gap in STEM candidates, approximately 1,500 leaders from business, education and government convened in Washington, D.C. April 23 – 25 at the third annual U.S. News STEM Solutions National Leadership Conference. The STEM movement’s onlyRead More

mdg Expands With Office in the Capital City

NEWS RELEASE CONTACT: Amy Kauffman, Public Relations Manager Marketing Design Group [email protected] 619.298.1445 x114 mdg Expands With Office in the Capital City Washington, D.C. –– On Tuesday, December 17 at 5:30 pm, Marketing Design Group (mdg) will celebrate the official opening of its office at 1990 M Street NW, with a small celebration for local clients,Read More

MDG Selected to Market NPE2015

SPI: The Plastics Industry Trade Association has named Marketing Design Group (MDG) to be the marketing agency for the NPE2015 international plastics exposition, it was announced today by Brad Williams, SPI’s director of marketing and sales for trade shows and conferences. Based in San Diego, MDG has long specialized in promoting trade shows and otherRead More

MDG Expands Partnership with BOMA International

MDG is proud to have been selected by BOMA International as its association marketing partner. For the first time, the association and event marketing strategies will be managed by one agency using an Integrated Marketing Communications (IMC) approach. MDG began working with BOMA in 2011 to market its annual conference and exposition. Lisa M. Prats,Read More

The SEMA Show: Another Huge Success

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. In fact, this year, it drew more than 60,000 domestic and international buyers. Plus, the media coverage for the 2012 event reached a record high,Read More

IAEE Taps d’Archangelo and Hardcastle to Present Social Media Session at Expo! Expo!

Alex d’Archangelo and Kimberly Hardcastle-Geddes have been invited by IAEE to share MDG’s collective wisdom on the strategic use of social media for achieving event marketing and communication objectives. Their session, Power to the People: Improving Social Media ROI With One Basic Principle, will be presented on Thursday, December 6 from 11am to noon. The talk willRead More

SuperZoo Sees Fourth Straight Year of Growth

With a record-breaking number of participants flooding the Mandalay Bay Convention Center in Las Vegas, SuperZoo was a true reflection of the growing pet industry it serves. For four consecutive years, the event has increased in size and scope, this year hosting 871 exhibiting companies in 160,000 net square feet of sold out exhibit space. Attendance alsoRead More

Marketing Design Group Purchased by Hardcastle, Polito

Marketing Design Group (MDG) has been purchased by executive vice president, Kimberly Hardcastle, and president of VP International, Vincent Polito. As incoming president of MDG, Hardcastle will keep the agency wholly focused on its core competency—increasing trade show attendance through innovative, strategy-driven marketing and public relations campaigns. The agency touts as its differentiating factor theRead More

MDG: PR Agency of the Stars?

MDG has become quite the public relations powerhouse in recent months. Entertainment brand agency, Clique Here, noticed the top-notch press MDG was garnering for its trade show clients and retained the agency for several unique celebrity projects. Specifically, MDG helped bring attention to the debut of Holly Madison’s new pet products line at SuperZoo. Holly Madison,Read More

BREAKING NEWS: CEIR Releases New Guru Report on Targeted Marketing

DALLAS, 10 July 2012 – The Center for Exhibition Industry Research (CEIR) announces a new Guru Report, Targeted Visitor Acquisition and Retention Strategies, written by Marketing Design Group’s Vice President and Chief Account Strategist Kimberly Hardcastle-Geddes, CEM. The report addresses why and how strategic targeted marketing is essential for event marketers to stay relevant and, in turn,Read More

Inaugural STEM Conference Exceeds Attendance Projection by 50 Percent

In Dallas, Texas last month, approximately 1,500 experts in business, education and government put their heads together to address the country’s critical need for a globally competitive workforce that is skilled in science, technology, engineering and math. Exceeding attendance expectations by 50 percent, the inaugural U.S. News STEM Solutions 2012 Leadership Summit trained a nationalRead More

BOMA International’s Annual Conference Sees Highest Attendance Since 2008, Pre-recession

For the first time ever, MDG marketed the 2012 Every Building Conference and Expo, known as the commercial real estate industry’s premiere professional event. Rotating into Seattle in June, this collaborative meeting of the industry’s best minds included 50 sessions across five education tracks on everything from creating and sustaining high performance buildings to maximizingRead More

MDG Expands Partnership with the World Pet Association

MDG is proud to have been selected by the World Pet Association (WPA) as its public relations partner for SuperZoo—WPA’s annual trade show for pet retailers. For the first time, the marketing and public relations strategies will be managed by one agency using an Integrated Marketing Communications (IMC) approach. All of the tactics will workRead More

Two MDG Campaigns Honored by EXPO magazine

The editors of EXPO magazine unveiled finalists in its first annual E.X.C.I.T.E. Awards. This is the first awards program of its kind, created to celebrate excellence and innovation in trade shows and events. MDG is up for two awards: Best Marketing Collateral for SEMA Show 2011 and Best Show Floor Engagement Strategies for World Market Center’s Las VegasRead More

RIMS 2012: No Boundaries

About 9000 risk professionals from around the world gathered in Philadelphia to experience RIMS 2012 Annual Conference & Exhibition. This year’s conference was themed “No Boundaries” to reflect the transformation of the risk management role which has grown and multiplied over the past several years and now expands into activities such as leveraging risk as an opportunity. FromRead More

MDG Taking Social Media Knowledge On the Road!

Alex d’Archangelo and Kimberly Hardcastle-Geddes have been invited by two IAEE chapters to share MDG’s collective wisdom on the strategic use of social media for achieving event marketing and communication objectives. Power to the People: improving Social Media ROI With One Basic Principle Presented by Alexandra d’Archangelo and Kimberly Hardcastle Friday, May 11  |  11:45Read More