The Future of Attendee Marketing
presented by Vincent Polito and Leana Salamah
a premier feature of
PCMA 2018 Convening Leaders
Nashville Music Center, 201 Fifth Avenue South
Nashville, Tennessee

Whether launching a new event, repositioning an existing one or simply striving to increase overall participation, there are 10 major marketing trends that should guide your approach to attendee acquisition in 2018 and beyond. This session will help event professionals make sense of new event technologies, messaging strategies, methods for (easily) harnessing the power of data, and integrating on- and off-line tactics. Furthermore, real life examples and case studies will bring the learning to life. You’ll leave with forward-thinking, envelope-pushing strategies and tactics that will help you develop new markets, build your brand, engage your audience and, most importantly, grow attendee participation.