mdg | Event Marketing Agency for Trade Shows and Associations

As live events continue to move out of recovery mode, it’s time to focus on growth. But audience expectations have shifted as demographics skew younger, purpose-driven brands are prioritized and greater importance is placed on connections and a streamlined experience.

Anjia Nicolaidis, mdg director of international strategy, presented a session at the MATSO (Major American Trade Show Organizers) Meet-Up in conjunction with The NAMM Show.

Industry veteran and mdg, A Freeman Company President Kimberly Hardcastle is adding one more title to her resume — board president of Women in Exhibitions Network North America (WIEN).

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together.

If the first month is any indication, live events will thrive in 2023. Three mdg  clients held shows in January and all met or exceeded projections.

mdg, A Freeman Company presented The New Rules of International Event Marketing, an educational session in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF), the Society of Independent Show Organizers (SISO) and UFI.

There’s a reason that the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people.

Washington, D.C. — As part of its expanding suite of audience acquisition products and services, mdg, A Freeman Company has launched the “Final Countdown” program.

mdg director of content Christine Johnson will take the stage at Lippman Connects Attendee Acquisition Roundtable on March 30.

There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people