mdg | Event Marketing Agency for Trade Shows and Associations

Partnering with influencers is a powerful strategy for boosting event attendance — but only if you know what you’re doing.

Five mdg leaders were chosen to lead sessions together with mdg clients at IAEE’s Expo!

Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, presented at the Attendee Acquisition Roundtable together with vice president Caitlin Fox.

Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, was chosen to present at the Exhibit Sales Roundtable.

Kimberly Hardcastle, president and chief marketing strategist of mdg, was a featured speaker at the SISO Summer Conference together with Ken Holsinger, SVP of Strategy at Freeman

Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, led a session at CEIR Predict

mdg senior vice president Jacquelyn Wells presented at the 32nd annual IAEE Southeastern Classic on July 27.

Event marketers should be considering digital out-of-home (DOOH) advertising as an effective way to reach their target audience where they are

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises.

There are massive technological advancements on the horizon with the potential to impact tradeshows and conferences, in ways big and small.