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Get Creative: Social Media Trends to Boost Your Event Marketing

In today’s digital age, promoting your event through social media has emerged as a key strategy for fostering organic engagement with your audience. This approach not only allows for authentic interactions but also facilitates the development of long-lasting relationships and connections with your event’s brand. Here are ways you can leverage social media trends to elevate your event promotion and attract attendees.


Unveil what happens behind the curtains.
People enjoy feeling like they’re getting an exclusive peek into the inner workings of your event, whether it’s seeing the setup process, meeting the team or witnessing special preparations. Offering behind-the-scenes glimpses on your social channels is a powerful way to engage your audience and foster trust.


Spotlight members of your community.
Followers appreciate seeing individuals like themselves represented because it helps them relate to your event on a personal level. By showcasing the diverse range of people who attend your event, you’ll not only make your audience feel included — you’ll create a sense of familiarity within your community. This inclusivity can strengthen bonds and encourage greater engagement with your event’s brand.


Depict a day in the life at your event.
What better way to instill FOMO than by showcasing what it’s like being at your event? Offering visual representations of exciting elements — such as keynote speakers, workshops and networking activities — is a powerful way to capture the interest of prospects. Through compelling images and videos, you can provide a glimpse into the dynamic atmosphere and valuable experiences awaiting potential attendees, moving them closer toward registration.


Get your meme on.
Creating memes can add a touch of humor and relatability to your event marketing efforts, humanizing your tone and making your brand more approachable. This trend not only captures attention but also resonates with audiences who appreciate lighthearted and engaging content. By leveraging memes, you can inject personality into your messaging and connect on a more personal level.


Prioritize short-form videos.
There’s no denying the engaging nature of video content, and short-form options hit the event marketing sweet spot. As attention spans become shorter (but scrolling times become longer), short-form videos offer an effective way to capture your audience’s attention and convey your message. Luckily, the widespread adoption of video creation tools and platforms has made it easier than ever for brands to create and share videos.


Embracing the latest social media trends can significantly enhance your marketing efforts and attendee acquisition. By leveraging these strategies, you can create a buzz around your event and tap into more success. So, go ahead, get creative and watch your event reach new heights (and audiences)!

What Event Marketers Can Learn from Taylor Swift (mdg’s Version)

As an event marketer (regardless of whether you’re a Swiftie or a non-believer), you can learn a lot from Taylor Swift’s clever approach to promoting her music, her shows and herself. mdg president Kimberly Hardcastle-Geddes shared a few lessons the agency is incorporating into its attendee acquisition strategies with PCMA Convene.

mdg Strategist to Present Innovative Attendee Acquisition Tactics at AAR

mdg marketing strategist Tyler Day will present a session together with Kim Vinciguerra, Chief Experience Officer at the International Carwash Association, at the Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and details are below.

July 18, 2024
8:00am – 4:30pm
Marriott Marquis Chicago
Chicago, IL

Far from Rinse and Repeat: How The Car Wash Show™ Taps into Sparkling New Ideas to Attract Attendees
Event marketers can’t squeak through with pretty designs and LAST CHANCE TO REGISTER! buttons anymore — in today’s world, attendees don’t just look forward to innovation, they expect it. The International Carwash Association’s Chief Experience Officer Kim Vinciguerra and mdg’s marketing strategist Tyler Day will share the innovative tactics they used to turbocharge the show’s experience, communicate its value and achieve record-breaking registration. With new VIP networking experiences, influencer programs, timely messaging, expanded use of video and much more, you’ll leave FULL of ideas that can make your next campaign shine.

mdg to Present New Exhibitor Marketing Tactics at ESR

mdg account director Sierra Hollinden will present a session at the Exhibit Sales Roundtable. Registration can be found on the Lippman Connects website and details are below.

June 27, 2024
8:00am – 4:30pm
Hyatt Regency McCormick Place
Chicago, IL

5 Steps to Securing New Exhibitor Leads
More is not necessarily more when it comes to crafting and executing a modern approach to lead generation. Today, it’s all about strategy, precision and creatively breaking through the noise. In this content-rich mini-session, mdg will share novel ideas for growing your prospect pool and turning leads into sales.

PCMA Convene Features mdg Advice on Long-Term Strategic Planning

Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Within this framework, tactics and budget are exhausted on activities aimed at driving immediate conversion. This approach, however, has become increasingly shortsighted. mdg president Kimberly Hardcastle-Geddes shared why with PCMA Convene.