pre-ecef session

mdg to Present AI-Focused Pre-ECEF Session

mdg, A Freeman Company will present From Hypothetical to Reality: How AI is Actually Changing Events, an educational session in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF) and the Society of Independent Show Organizers (SISO).

Tuesday, May 28
3:30 – 5:00pm ET
Room TBD
Grand Hyatt Washington
Washington, D.C.

Early registration is encouraged, as this session will be full. Event organizers are welcome.

Note: Registering for this event does NOT include registration for ECEF.

From Hypothetical to Reality: How AI is Actually Changing Events

This highly anticipated session will move the conversation about Artificial Intelligence in events from the realm of possibility into the realm of reality. A line-up of seasoned experts will share how they have successfully translated theoretical concepts into actions that deliver results, such as increased participation, more personalized and curated experiences for attendees, and richer data. This session will be the event executive’s gateway from knowledge to know-how – providing a deeper understanding of the tools, technologies and practical and impactful ways in which AI is reshaping the landscape of trade shows and conferences.


Kimberly Hardcastle-Geddes
President, mdg

Kimberly Hardcastle-Geddes is president of mdg, A Freeman Company. Focused on event marketing and attendee and exhibitor acquisition, mdg brings together strategists, data and digital specialists, engagement experts, international marketers and a robust creative team to provide complete solutions that help clients achieve their objectives. Kimberly is a CEM faculty member, a Krakoff Leadership Institute alumna and has been named by IAEE as an Educator of the Year and a Woman of Achievement. She has a monthly column in PCMA’s Convene magazine and is a frequent presenter at SISO, PCMA Convening Leaders, Expo! Expo!, and Lippman Connects events.

vincent polito

Vincent Polito

With more than 20 years in senior leadership positions in the industry, Vincent is generally recognized as a content development and execution specialist. During his career, he’s had two international postings, launched events on five continents and developed highly specialized conferences in technology, life sciences and healthcare. Vinnie is also the past Chairman of the International Association of Exhibitions and Events (IAEE), the leading organization in the conference and trade show industry. 

New Year, New Resolutions for Event Marketers

Disruption was the name of the game in 2023. But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.), this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. mdg’s team of experts shared how to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences with PCMA Convene.

mdg Starts the New Year Off with Random Acts of Kindness

For the eleventh year in a row, mdgers performed Random Acts of Kindness as a way to spread a little more love throughout the world. The initiative originally began in response to the Sandy Hook shootings. To honor the 26 innocent lives lost on December 14, 2012, the agency performed 26 Random Acts of Kindness. Each year since, the mdg team has collectively performed good deeds throughout January — surprising strangers, donating to charitable causes and generally acting in ways that demonstrate compassion for those in our communities and put a little more love into the world. All of mdg’s Random Acts can be viewed on LinkedIn, Instagram and Facebook.

mdg director of social to Discuss Influencer Marketing at AAR

mdg director of social media Sara Fellows will present a session on influencer marketing at the Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and details are below.


March 21, 2024
8:00am – 4:00pm
Virginia Tech Executive Briefing Center
Arlington, VA


Using Influencers to Reach and Attract Event Attendees

By now, we all know that integrating influencer marketing into an attendee acquisition campaign can boost awareness, extend reach and create authentic, genuine connections between an event and prospective new audiences. But, many event marketers are still unsure of how to fully harness the potential of this hot-and-getting-hotter tactic. In this interactive session, mdg’s director of social media will share how to create and execute a comprehensive influencer marketing plan – from identifying the right partners, to nurturing relationships, to measuring and reporting results.