mdg, A Freeman Company will present From Hypothetical to Reality: How AI is Actually Changing Events, an educational session in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF) and the Society of Independent Show Organizers (SISO).
Tuesday, May 28
3:30 – 5:00pm ET
Grand Hyatt Washington
Early registration is encouraged, as this session will be full. Event organizers are welcome.
Note: Registering for this event does NOT include registration for ECEF.
From Hypothetical to Reality: How AI is Actually Changing Events
This highly anticipated session will move the conversation about Artificial Intelligence in events from the realm of possibility into the realm of reality. A line-up of seasoned experts will share how they have successfully translated theoretical concepts into actions that deliver results, such as increased participation, more personalized and curated experiences for attendees, and richer data. This session will be the event executive’s gateway from knowledge to know-how – providing a deeper understanding of the tools, technologies and practical and impactful ways in which AI is reshaping the landscape of trade shows and conferences.
Kimberly Hardcastle-Geddes is president of mdg, A Freeman Company. Focused on event marketing and attendee and exhibitor acquisition, mdg brings together strategists, data and digital specialists, engagement experts, international marketers and a robust creative team to provide complete solutions that help clients achieve their objectives. Kimberly is a CEM faculty member, a Krakoff Leadership Institute alumna and has been named by IAEE as an Educator of the Year and a Woman of Achievement. She has a monthly column in PCMA’s Convene magazine and is a frequent presenter at SISO, PCMA Convening Leaders, Expo! Expo!, and Lippman Connects events.
With more than 20 years in senior leadership positions in the industry, Vincent is generally recognized as a content development and execution specialist. During his career, he’s had two international postings, launched events on five continents and developed highly specialized conferences in technology, life sciences and healthcare. Vinnie is also the past Chairman of the International Association of Exhibitions and Events (IAEE), the leading organization in the conference and trade show industry.