Ken Holsinger, SVP of Strategy at Freeman and Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, led a session at SISO’s CEO Summit. Registration can be found on the SISO website and session details are below.
Thursday, March 22
Fours Seasons Hotel
Las Vegas, NV
Exclusive for SISO: Data-Informed Industry Insights
It’s easy to be overwhelmed by the post-pandemic data, trends and predictions concerning the exhibitions and events industry. This information-rich session will help you to home in on the most relevant points to guide your path forward. Key findings taken from recent surveys and interviews with organizers, attendees and exhibitors – exclusively from for-profit shows – will be presented with corresponding recommendations to assist in planning, marketing and producing events that appeal to next-gen event goers. Furthermore, event industry data will be overlaid on larger consumer trends and societal shifts to help you predict what’s coming next.
Kimberly Hardcastle-Geddes
Kimberly Hardcastle-Geddes is president of mdg, A Freeman Company. Focused on event marketing and attendee and exhibitor acquisition, mdg brings together strategists, data and digital specialists, engagement experts, international marketers and a robust creative team to provide complete solutions that help clients achieve their objectives. Kimberly is a CEM faculty member, a Krakoff Leaders Institute alumna, a columnist for PCMA’s Convene magazine, a presenter of industry seminars on strategic planning and, most importantly, an integral collaborator for several prominent event clients across the country.
Ken Holsinger
Ken has over 25 years of experience in technology, media and event production as a lead executive, consultant and speaker. He currently leads the Data Practice for Freeman, bringing together teams that are building innovative data tools for integration and business intelligence with data science, consulting, research and industry benchmarking. Ken has been named on multiple hardware, software and process patents and is a frequent presenter on numerous topics in the events, technology and data science space. Ken is also actively involved in his local community in Boise, Idaho as a startup mentor and tech workforce development leader.
