Psychologist Carol Dweck coined the terms “fixed mindset” and “growth mindset” to describe the underlying beliefs people have about learning and intelligence. In short, someone with a growth mindset thrives on challenges, exercises intellectual curiosity and views failure as a springboard for growth and development. During the pandemic, event marketers with a growth mindset experimented with new ways to serve their audiences, collaborate with their remote teammates and generate revenue for their organizations. mdg shared how event marketers can continue learning, innovating, experimenting and moving boldly into the future with PCMA Convene.

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