Dorothy Koch

Dorothy Koch
senior director, research and insights

Dorothy Koch is a market research professional with more than 10 years’ experience conducting discovery, research and analysis using a variety of open-source and proprietary resources. She distills findings through frameworks, organizing complex information sets into accessible insights to help understand clients’ market size and landscape, benchmark against competition, target customers more effectively and anticipate market shifts and changes to innovate, expand and improve clients’ competitive advantage. Dorothy has helped clients in various industries, from construction to higher education, form their go-to-market strategies. She lives in Washington, D.C., with her little panther, Melvin, who revels in destroying her jigsaw puzzles and trying to knock over her water glasses.

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