American Marketing Association
The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field.
WHAT WE DID
The AMA serves as a guiding resource for the marketing community, with trainings and tools designed to further marketers’ career growth. As part of the organization’s member acquisition campaign, mdg leveraged in-depth research into target audiences’ needs and motivations to create a compelling video for the AMA membership homepage. This video resulted in a 2.5% YoY increase in conversion rate and a sharp uptick in new members in the association’s database.
