INTERNATIONAL BAKING INDUSTRY EXPOSITION
Held triennially and produced by the American Bakers Association, the Bakery Equipment Manufacturers and Allieds and the Retail Bakers of America, IBIE is the largest trade show in the country for the grain-based foods industry.
WHAT WE DID
As the first global gathering in three years, IBIE 2022 was going to play a major role in tackling the challenges of the day — from supply chain disruptions to labor shortages. This video, part of an omnichannel campaign, generated excitement around event offerings and, most importantly, helped increase buyer attendance by 19% over 2019 numbers.
