SUPERZOO
PRODUCED BY WORLD PET ASSOCIATION
SuperZoo was established by World Pet Association in 1950 as an annual gathering place for the entire industry to connect, learn and do business.
WHAT WE DID
mdg executed a messaging campaign targeted toward new prospects in the battleground states using paid social media, hyper-targeted display ads and custom landing pages to move prospects into the online sales funnel. The messaging emphasized the unique product offerings available only at SuperZoo and how those product offerings would translate into a competitive advantage in the pet professionals’ respective markets.
