GROOM’D
Produced by the World Pet Association, GROOM’D is the Southeast’s largest competition and trade show for the professional pet stylist.
WHAT WE DID
The Atlanta Pet Fair & Conference enlisted their longtime partner mdg to rebrand its annual event and create a vibrant, modern aesthetic for their website. Leveraging a deep understanding of the industry and its target audiences, mdg crafted a creative and impactful first impression for both loyal attendees and new prospects. The rebranded GROOM’D increased awareness, generated buzz and drove strong registration growth. Building on this solid foundation, the website’s creative and messaging are now updated annually to deliver a fresh look and an inspirational theme for each year’s event.
