The MedTech Conference
Produced by the Advanced Medical Technology Association (AdvaMed), The MedTech Conference brings together the world’s top medical technology executives and innovators for educational programs, networking and business development opportunities.
WHAT WE DID
To boost registration, mdg developed a new website for The MedTech Conference designed to build awareness, attract new attendees, generate leads and facilitate engagement. An assessment of past performance in usability and analytics informed several design, structural and navigational changes to better align the site with clear user goals. Targeted optimizations, such as specific keyword usage and improved page structures, elevated organic traffic, enhanced engagement and increased conversions.
