International Baking Industry Exposition
Held triennially and produced by the American Bakers Association, the Bakery Equipment Manufacturers and Allieds and the Retail Bakers of America, IBIE is the largest trade show in the country for the grain-based foods industry.
WHAT WE DID
Held every three years, the Baking Expo™ brings together all segments of the professional baking community. However, the event had grown stale and needed a fresh recipe (pun intended) for content and audience acquisition. Enter mdg, the web and digital confectioners. Audiences were expanded by identifying and targeting new niche markets — including non-domestic wholesale bakers — with innovative omnichannel campaigns. The cherry on top was a bold new website that dramatically increased attendance, exhibitors and sponsorship sales. Delicious!
