NO PLANE NO GAIN
Jointly sponsored by the National Business Aviation Association (NBAA) and the General Aviation Manufacturers Association (GAMA), No Plane No Gain is a comprehensive advocacy initiative working on behalf of the business aviation community.
WHAT WE DID
NBAA’s No Plane No Gain website was transformed from one built on raw, static HTML into a fully responsive CMS-based site, complete with congressional contact functionality, dynamic content lists and an embedded newsletter archive. The integrated e-newsletter campaign tripled site traffic and then streamlined information architecture concentrated that traffic where NBAA needed it most. Improvements to site structure and settings allowed for greater and more varied data capture, mobile bounce rates dropped by 18 percent, and a cleaner home page design increased and diversified click-thrus.
