National Restaurant Association Show

The National Restaurant Association Show is the largest industry event for the entire restaurant and foodservice ecosystem.

From menu optimization decisions to employee happiness concerns, foodservice professionals have a lot on their minds. The National Restaurant Association Show provides access to the top products, expert insights and connections needed to help foodservice businesses thrive in a new reality. The somewhat overwhelming opening frames of this video were intentionally designed to highlight prevalent concerns in the industry and juxtapose those concerns with the inspirational assuredness that comes from attending the Show. This video was the most cost-effective website traffic driver in the social campaign, and first-time visitors made up nearly 100% of the traffic generated via TikTok.