NY NOW
Produced by Emerald X, NY NOW is New York’s premier eclectic lifestyle products trade show for retailers and specialty buyers.
WHAT WE DID
There is only one New York. And the city is as much a state of mind as it is a place. To reposition NY NOW and leverage its location as a competitive differentiator, a video reminded attendees how much discovery and inspiration awaits them in the design and fashion capital of the world. The video built off the campaign theme “New York State of Find” by pairing New York lifestyle imagery with product found at NY NOW.
