NAB Show®
NAB Show® is the most highly anticipated annual event for the entire content ecosystem, spanning the full continuum from creation to distribution and management to monetization.
WHAT WE DID
NAB Show® is the most highly anticipated annual event for the entire content ecosystem, spanning the full continuum — from creation to distribution, management to monetization. This trusted global forum provides anyone in creative, business or technical roles access to unparalleled innovation, programming and networking not offered by siloed industry events. After two canceled shows, mdg helped re-introduce the show post-pandemic and target a younger, net-new audience to increase its pool of prospective attendees. mdg‘s strategic analysis identified TikTok as the most effective channel for attracting a younger and new audience, and a promotional video generated excitement and drove registrations for the 2022 NAB Show®.
