THE CAR WASH SHOW
PRODUCED BY THE INTERNATIONAL CARWASH ASSOCIATION
The Car Wash Show is the largest gathering of owners, managers and decision-makers from the car wash, quick lube and detailing segments.
WHAT WE DID
mdg reviewed past registrations, the attendee database and explored segmentation possibilities. Leveraging the insights discovered, the team built a digital performance model that aggregated data to generate key performance indicators (KPIs) to measure over the life of the campaign, specifically registration page conversion rates; registration page traffic needed to maintain attendance goals; and click rates for emails, display ads and websites.
