mdg | Event Marketing Agency for Trade Shows and Associations

Spoiler alert: understanding your audience is becoming more important in a post-COVID world!

Event professionals must question everything they thought they knew about marketing events, unlearn bad habits and even buck some traditional thinking as they plan their next in-person campaigns.

mdg, A Freeman Company has announced the next slate of sessions for Leading Through Disruption: An Executive Roundtable Series.

If you studied marketing in college, it’s likely that you learned about the four Ps — product, place, price and promotion. As an event marketer, you’ve also likely learned that the promotional P is the only one that normally falls under your domain.

As organizers are planning a return to in-person events, they are grappling with the role that digital offerings will — or won’t — play in a post-pandemic future.

Insights WASHINGTON, DC —— mdg, A Freeman Company today announced a new strategy group, mdg Advisory Services, with the sole focus of helping clients reimagine and realize their potential…

As organizers plan their return to in-person events, they are also determining the role that digital offerings will—or won’t—play in a post-pandemic future.

Before and after. That line of demarcation separates so much of pre- and post-pandemic life. Pre-pandemic, many of us relied on physical events as our primary source of audience engagement and revenue. Post-pandemic, we have to diversify. One method of diversification is harnessing the power of content to fill the gaps left by the pause in live events.

Sponsored by Freeman, this monthly peer-to-peer exchange for senior-level executives focuses on future-scaping and change management.

Before and after. That line of demarcation separates so much of pre- and post-pandemic life.