mdg | Event Marketing Agency for Trade Shows and Associations

Because it’s quite likely that even if you do everything right to prepare for your next event and follow all the health and safety guidelines onsite, you’ll still get the dreaded news — an attendee (or many) tests positive for COVID-19.

mdg Senior Vice President Jacquelyn Wells, mdg Vice President of Strategic Account Management Shauna Peters and Freeman Vice President of Strategy Stacy O’Connell will be featured speakers at IAEE’s webinar series on Thursday, March 11.

Before you think about the tools, technologies and tactics for your next digital marketing campaign, it’s imperative to quantify performance objectives.

Senior Account Director Ingrid Thorson will be a featured speaker at Lippman Connects Exhibit Sales Roundtable on February 25.

Adept at carrying ideas from concept to strategy to execution, Day will apply DES tools and methods to lead his team in increasing participant engagement and ROI.

For the eighth year in a row, mdgers performed 31 Random Acts of Kindness as a way to spread a little more love throughout the world.

Insights As event professionals, it’s our job to plan the best experiences possible — and prepare for worst-case scenarios. So, how should we be approaching communications — specifically,…

Behavioral Scientist recently published an article about the concept of sludge—a high level of friction obstructing an individual’s effort to achieve a stated objective.

If there’s one thing event professionals have learned this year, it’s the importance of diversification.

To say that 2020 tested our mettle as event professionals would be a massive understatement. The ways of planning, producing and marketing events were forever changed.