mdg | Event Marketing Agency for Trade Shows and Associations

In May 2024, RIMS, the risk management society®, announced that mdg’s Liz Sakellarides will serve as RIMS Director of Marketing and Digital Strategy.

mdg’s persona-driven email campaigns were essential to driving the success of two major client events this past fall, GSX 2024 and MINExpo INTERNATIONAL® 2024.

Industry events are hosting more first-time attendees than ever before. As event organizers, it’s our job to make these newcomers feel welcome — and that starts with personalizing pre-show marketing and communications.

Having new exhibitors at an event, whether they are startups or established brands, can create buzz, facilitate repeat attendance, attract new audiences and help position a show as the go-to source for product discovery.

According to a joint study by Forbes Advisor and Talker Research, social media has become the primary search platform for younger generations. For your event to succeed, having a strong and active social media presence is no longer optional — it’s essential.

mdg account strategist and group director Sara Baliti presented “Adapting Event Marketing Strategies for the Next Generation” at Tag Digital x mdg’s upcoming invite-only DigitX Moments event in London.

According to a joint study by Forbes Advisor and Talker Research, social media has become the primary search platform for younger generations. For your event to succeed, having a strong and active social media presence is no longer optional — it’s essential.

mdg president Kimberly Hardcastle-Geddes will be a featured speaker at PCMA’s Capital Chapter October Sparkler.

mdg president Kimberly Hardcastle shared event industry insights essential to every mid-size show organizer looking to grow their audience base at the Midsize Show Roundtable in Miami, Florida.

But many people — younger audiences especially — experience social anxiety that prevents them from participating to the fullest. How should event organizers make networking feel less intimidating?