mdg | Event Marketing Agency for Trade Shows and Associations

Two mdg leaders (and their beloved clients!) were chosen to lead sessions at IAEE’s Expo! Expo! 2024.

mdg account strategist Ingrid Thorson joined Donna Page, Vice President of Marketing & Insight at the National Association of Broadcasters, to present “Building a Predictable Pipeline: How to Discover, Nurture and Convert New Audiences” at the Attendee Acquisition Roundtable in Arlington, Virginia.

mdg marketing manager Svetlana Pyntikova presented “Last-Minute Attendee Acquisition: Marketing Tactics to Boost Registration 6-8 Weeks Out” to the Women in Exhibitions Network North America Chapter.

As your attendees gain more control over their data, zero-party data has emerged as the gold standard for ethically collecting attendee insights and achieving superior personalization

There have always been first-timers at our events, but these days, with the new workforce entering the picture, their numbers are rising — and they may be completely new to in-person events. Easing their nerves should be a priority if we want to attract and retain them.

mdg president Kimberly Hardcastle-Geddes shared “How Event Audiences and Expectations Are Evolving – and What It Could Mean for Asian Organisers” at the 2024 Asia CEO Summit in Singapore.

mdg vice president and marketing strategist Caitlin Fox presented “Adapting Event Marketing Strategies for the Next Generation” at Tag Digital x mdg’s upcoming DigitX Moments events.

mdg president Kimberly Hardcastle-Geddes shared “10 Fresh Insights That Will Transform How You Plan, Produce, and Market Events” at the 2024 PCMA PHL Education Day and Trade Show.

There have always been first-timers at our events, but these days, with the new workforce entering the picture, their numbers are rising ­— and they may be completely new to in-person events.

Events that don’t quickly find their way onto the AI adoption curve are destined to be out-innovated by the competition.