mdg | Event Marketing Agency for Trade Shows and Associations

mdg’s comprehensive paid media campaigns, encompassing display ads, search engine marketing, paid social media and email outreach — along with more tailored offerings — were instrumental in driving the success of three major client events this past spring.

mdg president Kimberly Hardcastle-Geddes and Freeman SVP of Strategy Ken Holsinger presented “Navigating the Next 12-18 Months: How Macro Trends Will Shape the Immediate Future of Your Event” at the 2024 SISO Leadership Conference.

While there have always been discrepancies between real and reported conversions in analytics platforms, that gap has widened considerably — and likely for good.

mdg president Kimberly Hardcastle-Geddes and Freeman SVP of Strategy Ken Holsinger presented two sessions on “Navigating the Evolution” at IAVM’s 99th VenueConnect Annual Conference and Trade Show.

As an event marketer (regardless of whether you’re a Swiftie or a non-believer), you can learn a lot from Taylor Swift’s clever approach to promoting her music, her shows and herself.

In today’s digital age, promoting your event through social media has emerged as a key strategy for fostering organic engagement with your audience.

mdg marketing strategist Tyler Day presented a session together with Kim Vinciguerra, Chief Experience Officer at the International Carwash Association, at the Attendee Acquisition Roundtable.

mdg account director Sierra Hollinden presented a session at the Exhibit Sales Roundtable.

Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Within this framework, tactics and budget are exhausted on activities aimed at driving immediate conversion.

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event?