mdg | Event Marketing Agency for Trade Shows and Associations

mdg vice president and marketing strategist Caitlin Fox has been chosen to present a session together with CTA president Kinsey Fabrizio at Trade Show Executive’s Fastest 50 Awards and Summit.

By 2030, Generation Z will make up 30% of the workforce — and already, this generation of digital natives accounts for a large portion of event organizers’ prospect pools. That means this is the time to take a long, hard look at your event marketing and ensure that it delivers the authenticity Gen Zers prize.

mdg director of social media Sara Fellows joined a panel to discuss generational marketing at Freeman’s Inside Live DC.

There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events.

mdg president Kimberly Hardcastle-Geddes has been chosen as a featured speaker for the Large Show Roundtable.

There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection.

mdg director of social media Sara Fellows presented a session on influencer marketing at ASAE’s Marketing, Membership, Communications + Tech Conference.

mdg president Kimberly Hardcastle-Geddes and Freeman SVP of Strategy Ken Holsinger were chosen to lead a session at SISO’s CEO Summit.

mdg president Kimberly Hardcastle-Geddes has been chosen as a featured speaker for IAEE’s New York Area Chapter Speaker Series.

As Q1 draws to a close, mdg clients are already seeing increased attendance.