CALIFORNIA RV SHOW

PRODUCED BY THE RV INDUSTRY ASSOCIATION

Produced by the RV Industry Association, the California RV Show is one of the largest consumer events of its kind, attracting more than 35,000 visitors annually.

To attract new audiences without alienating traditional RV consumers, mdg created a brand that romanticized the RV lifestyle and capitalized on the show’s Southern California location. The theme was developed around the concept of wanderlust; by using “Find Your”, we were able to appeal to many different audience types. Whether an active young family looking for adventure or a retired couple living their golden years out on the road, people can find what they’re hoping to achieve by purchasing an RV — and that’s what moved them to attend the California RV Show in record numbers.

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