WHAT WE DID
mdg developed a comprehensive strategy and tactical campaign to re-engage loyal audiences and attract new prospects for the power and energy industry’s premier event. Through segmentation of priority audiences, increased engagement with registered attendees and a strategic shift of the tactical mix towards paid social, search and display, the campaign exceeded goals by 16%, including nearly 50% new attendees. Fundamental to the success of 2022 campaign was the development of a bold new website that enabled mdg to captivate new audiences with interactive design, guide user experience towards the most relevant information and maintain an agile approach based on real-time performance data.
