Social media, specifically memes and viral posts that one might see on Instagram or Facebook, inspired this creative concept. By tapping into timely trends, relatable content and the engaging nature of the channel, this campaign connected with attendee prospects on an emotional level. The fun and playful visuals created intrigue, leading readers into succinct copy positioning SuperZoo as the place to discover innovative new products, connect with likeminded professionals and glean the knowledge needed to capitalize on opportunities to grow their pet businesses.