To commemorate Valentine’s Day, I asked some of mdg’s top event marketers to share the tools, techniques, and new ideas they’re head-over-heels about. Sure, flowers and chocolates are nice, but ...Read More

At CEIR Predict in October, a slate of expert speakers from outside of the events business took the stage to present insights about the latest social, consumer, economic and political trends shaping ...Read More

Organizers of The Car Wash Show set out to achieve three major objectives in 2019:

We spend months selling our exhibitor floor to ensure we have the appropriate breadth and depth of industry suppliers represented. We do the same when it comes to our conferences, ...Read More

As event marketers, we are always in pursuit of that “silver bullet”—the one thing that is going to attract high-profile exhibitors, pack our aisles with quality attendees and ensure our ...Read More

I recently heard Daniel Lemin, co-author of Talk Triggers, discuss how and why businesses should create conversation-worthy differentiators as pathways to growth. Cheesecake Factory with its enormous menu, DoubleTree Hotels with ...Read More

Last month, we asked a few of our in-house experts for New Year’s Resolutions that should inspire event marketing campaigns in 2019 and beyond. We’re sharing them with you here ...Read More

Several years ago, the executive director of a well-known association was interviewed at an industry event and was asked, “How will you promote and celebrate the 75th anniversary of the ...Read More

Determining when to launch an international marketing effort requires careful consideration of multiple variables, including event frequency and location, industry budgeting practices, visa and other travel requirements, as well as ...Read More

There’s an ongoing debate among psychologists regarding how much of a person’s success in life is a factor of cognitive intelligence (IQ) versus emotional intelligence (EQ). I’ve been reading a ...Read More

Last month, thousands of association professionals united in Toronto to learn, network and gain inspiration from each other. Personally, I achieved all those objectives and came back to work feeling ...Read More

According to Exhibit Surveys 46% of trade show attendees go to only one event per year. In a day and age when events compete for the same (and often shrinking) ...Read More

On May 30, more than 200 event industry executives gathered at Sam Lippman’s ECEF in Washington, D.C., to glean inspiration and share ideas. As a proud event sponsor, mdg was there, eager ...Read More

In my opinion, SXSW is the gold standard when it comes to events. It’s the perfect combination of pop culture, innovation, and inspiration that attracts thousands of movers and shakers ...Read More

Sunny California was host to IAEE’s Expo! Expo! last month and, as expected, the event was full of innovation and bright ideas for event marketers. The “show for shows” sparked ...Read More

On June 1 at the J.W. Marriott in Washington, D.C., Galen Poss will lead Charlie McCurdy, David Loechner and Deborah Sexton in a moderated discussion about how new technologies, new ...Read More