Recognized for its thought leadership in event and association marketing, mdg is frequently asked to contribute to articles about best practices in branding, messaging, social media and more. Over the past several months, mdg specialists have been sharing advice with editors of some of the industry’s leading trade publications, in the United States and Europe. We’ve curated some of our favorites for you here:

Wanted: Quality Attendees – Meetings & Conventions Magazine

How to identify and attract the ideal audience for your exhibitors, featuring an mdg case study about the International Baking Industry Exposition. Read more…

Get the Message? – Exhibition World Magazine

mdg president, Kimberly Hardcastle, on messaging strategies that break through clutter, get noticed and facilitate engagement. Read more…

The Social Media Measurement Marathon – Exhibitor Magazine

When it comes to social media, followers, fans and “likes” aren’t the only things you can quantify. Eight measurement mavericks, including mdg’s Megan O’Neal, provide a broad overview of the tools and tactics you can implement to gauge the success of your online marketing efforts. Read more…

Why Every Meeting Could Use Some Editing – Associations Now

You may hear the word “editing” and think it only applies to writing and communications. But the truth is that every good conference could use a little streamlining and cleanup. This applies to the event’s marketing campaign, too, explains Kimberly Hardcastle-Geddes of mdg. Read more…

What’s in a Name? – ASAE

In 2013, the American Alliance for Health, Physical Education, Recreation, and Dance reorganized itself and rebranded as SHAPE America. Here’s how it developed a new identity that honored its traditions while positioning it for the future. Written by Jennifer Jones, Director of Communications for mdg. Read more…