Join the Inner Circle

The Inner Circle newsletter is our way of sharing with you, our circle, what we’re up to, what we’re learning about and what successes our clients are achieving. Our goal is to produce timely, interesting and thought-provoking content for the greater good of the industry - ultimately creating “A-ha!” moments for association and event marketing professionals.

Here’s a complete listing of Inner Circle topics from the past several years, in case you missed them the first time around or just want to reference them as you plan your next strategic campaign.

Public Relations Is Just Like a Great Pair of Shoes

 

Versatility. Style. Fit. Quality. Reliability.

 

The traits that make up a great pair of shoes also make up a great public relations campaign. The perfect PR campaign embodies both form and function, with the on-trend delivery of on-strategy content. While there’s Read More

Why “Agile” Is All the Buzz in Event Marketing

Real-time data analysis has become the driving force in digital event marketing, making it more important than ever to remain “agile” in your approach. On the eve of the annual Exhibition and Convention Executives Forum, mdg assembled a panel of Read More

Stretch Your Content Further

The event industry is no stranger to content marketing. It’s the nature of our business and therefore not surprising that savvy event organizers are using it for lead generation, engagement and retention objectives. From teasing event-based, new product launches to Read More

Fear Not, Event Marketers

As event marketers, we are always in pursuit of that “silver bullet”—the one thing that is going to attract high-profile exhibitors, pack our aisles with quality attendees and ensure our show is an unqualified success. And while no ONE silver Read More

Generating Attendance with Word-of-Mouth Marketing

I recently heard Daniel Lemin, co-author of Talk Triggers, discuss how and why businesses should create conversation-worthy differentiators as pathways to growth. Cheesecake Factory with its enormous menu, DoubleTree Hotels with its warm chocolate chip cookies upon check-in, and Five Guys Read More

Strengthen Your Marketing Resolve

Last month, we asked a few of our in-house experts for New Year’s Resolutions that should inspire event marketing campaigns in 2019 and beyond. We’re sharing them with you here and will be tracking our progress throughout the year…

“I will Read More

Ready for Launch?!

Several years ago, the executive director of a well-known association was interviewed at an industry event and was asked, “How will you promote and celebrate the 75th anniversary of the organization at your upcoming trade show?” His answer has guided Read More

Is Over-Segmentation Hurting Your Marketing?

There are several different ways to approach segmentation, making it important to determine meaningful groups into which to divide your database. This could be based on individual characteristics like geographical location or attendance history. Alternately, you can segment based on Read More

Three Tips for Timing International Attendee Marketing Campaigns

Determining when to launch an international marketing effort requires careful consideration of multiple variables, including event frequency and location, industry budgeting practices, visa and other travel requirements, as well as the competitive landscape. mdg’s International Marketing Specialist Anjia Nicolaidis shares Read More

Less Is More, Even in Email Marketing

Email once dominated the world of event marketing, but crowded inboxes and an increasingly savvy pool of recipients have led many marketers to see diminishing engagement across their email campaigns. With the rise of new digital marketing strategies and the Read More

Applying Emotional Intelligence to Event Marketing

There’s an ongoing debate among psychologists regarding how much of a person’s success in life is a factor of cognitive intelligence (IQ) versus emotional intelligence (EQ). I’ve been reading a lot about the topic lately, and although I haven’t formed Read More

Increasing International Attendance through Digital Marketing

Over the past several years U.S. market conditions including consolidation, a changing regulatory environment and other economic factors have impacted attendance at many trade shows and conferences. As a result, some organizers have begun investing more in international marketing as Read More

Forgetting Everything I Once Knew About Event Marketing

Those of us who have been marketing events over the past decade or two have witnessed transformational shifts in the media landscape. We’ve experienced countless technology disruptions, the rise of a more empowered customer, a collective oversaturation of and immunity Read More

Design Strategy for Event Marketers

Design thinking isn’t necessarily a new concept, but it’s one that event professionals are employing more regularly to power their organizational strategies. This fusion of design thinking and business strategy, called design strategy, is defining how we relate to our Read More

TRENDING: Testimonials

We often talk about the power of storytelling and making emotional connections with our audiences. One event marketing approach that maximizes the power of both of these is using testimonials. While testimonials have been a stalwart of the event marketing Read More

Trend Spotting: Real-Time vs. Right-Time Marketing

As event marketers, we are often guilty of focusing so myopically on our own trade show or conference that we forget there’s a whole world spinning around us. As an account strategist, I find it very important to thoughtfully incorporate Read More

What Event Marketers Should Know About GDPR

Do you have to abide by General Data Protection Regulation (GDPR) if your event isn’t based in the European Union? The short answer is, “maybe.” The EU has 750 million citizens and finite resources, making the likelihood small that your Read More

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