SuperZoo recently wrapped its largest show in history at Mandalay Bay in Las Vegas, cementing its place as the largest (in both the number of buyers and exhibitors) pet retail show in North America. How did mdg help World Pet Association (WPA) achieve this record-breaking attendance success? Let’s ask the marketing team…
Millennials: that group born after 1980 and the first generation to come of age in the new millennium. They’re also the group that is most skeptical of traditional marketing messaging. The usual “Make New Connections! See New Products! Get New Ideas!” draws a collective “meh” from the millennial crowd. But it goes beyond millennials. Many audiences have turned a deaf ear to the same old, same old. So what’s a marketing professional to do—or say? Enter disruptive messaging.
A phrase once monopolized by the real estate industry is becoming the new mantra for marketing professionals worldwide. And it’s all thanks to that little smart device in your pocket. We take it with us wherever we go, and many of us gladly share our location data through the various apps we use—data that marketers can use to serve relevant messages to prospective attendees in real time.
At Social Media Marketing World, a conference dedicated solely to the latest developments in social media, live video was all the rage. But I questioned how it could work for associations and events. Isn’t Snapchat just for tweens? Should mdg clients use a so-new-it’s-unknown platform like Blab? Should events really “go live?” The answers, dear reader, are no, yes, and yes. Here’s how to get into the now and drive registrations (and engagement!) using Snapchat.
On June 1 at the J.W. Marriott in Washington, D.C., Galen Poss will lead Charlie McCurdy, David Loechner and Deborah Sexton in a moderated discussion about how new technologies, new competitors and the increased pressure for continuous innovation have shaped the evolution of the events business. As an ECEF sponsor, mdg convinced these three visionaries to give InnerCircle readers a sneak peek at their upcoming session.
A poorly organized event or association website impedes visitors, wasting their time and increasing the chance they leave without registering, joining or otherwise consuming the content for which they’re hungry. The art and science of website organization is called information architecture (IA), and it’s one of the most important elements of a site build orRead More
Database marketing is the art and science of taking individuals, grouping them based upon common characteristics and speaking to them with language that feels personalized. It’s getting the right messages to the right people at the right time.
Do your attendees and exhibitors have such positive experiences that they tell their colleagues about your event? Are your association members so passionate about your organization that their referrals are driving up your member numbers?
Each year, mdg asks its employees, clients and friends what they learned, discovered and/or enjoyed about Expo! Expo!, the International Association of Exhibitions and Events’ annual meeting.
Trade show professionals are uniquely remarkable individuals – combining expertise in strategic planning, project management and operational execution to flawlessly produce events of great scope and magnitude, year in and year out.
In an increasingly digital media environment, you have to get more creative with how you use press releases to reach trade media. It can still be an incredibly effective tool—but only when done right.
Nowadays, many events are experiencing verified rates of 50 percent (and sometimes worse). Here are a few of the tactics we are using to keep registrants excited and engaged all the way up to the show.
In Chicago, Galen Poss, Gary Shapiro and Greg Topalian discuss the evolution of the existing trade show model, as well as the tools, technologies and methods for facilitating commerce that will (hopefully) keep face-to-face, experiential media the preferred choice of CMOs.
China is a large and complex market that poses many cultural and political barriers for traditional methods. But if done right, the most populous nation in the world also presents huge potential.
Website redesign projects are infamous for “scope creep.” The key to keeping things on track? Preparation! With a thorough discovery process, you can help ensure your site comes in on time and under budget.
More than 200 event industry executives gathered at Sam Lippman’s ECEF to glean inspiration and share ideas for creating and promoting trade shows and conferences—now and into the future.
NPE2015 was the largest in its 69-year history, the best attended and the most international. Here are just a few strategies and tactics used by mdg and NPE that contributed to the record-breaking results.
Finally. After months of calling and following-up, you get that coveted media interview. The timing is right, the outlet is right. Now, how do you make the most of the opportunity?
As a marketing professional, your job is to make sure that important news about your association or event breaks through clutter, gets noticed and gets read. With the average American receiving over 2,000 text-based messages each day, though, this task is getting increasingly difficult.
At mdg, we love sharing our knowledge. Recognized for thought leadership in event and association marketing, we frequently contribute to articles about best practices in branding, messaging, social media and more.