mdg Senior Account Director Rachel Scharmann will present a session with Lily Doerfler, Director of Digital Marketing & Events at AdvaMed, at the next Attendee Acquisition Roundtable. Registration can be ...Read More

Conversions seem to be disappearing. 

For years, they were the number one measure of success in paid media campaigns. If conversions went up, campaigns were working. If conversions dropped, it signaled ...Read More

Change at work rarely announces itself with a bang.

Most of the time, it doesn’t arrive with a strategy deck or a clear moment where everyone agrees something needs to be ...Read More

Freeman Chief Strategist Kimberly Hardcastle-Geddes will present a session at the next Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and details ...Read More