Converting registrations into actual attendance remains a persistent challenge for industry events, particularly those with free or low-cost entry where the commitment barrier is minimal. As event organizers, it’s our ...Read More

Industry events are hosting more first-time attendees than ever before. As event organizers, it’s our job to make these newcomers feel welcome — and that starts with personalizing pre-show marketing and ...Read More

Today’s event organizers face a dual challenge that almost seems like an oxymoron: Deliver the highly customized experiences event-goers expect while safeguarding attendee data as privacy restrictions intensify. As your ...Read More

In today’s digital age, promoting your event through social media has emerged as a key strategy for fostering organic engagement with your audience. This approach not only allows for authentic ...Read More

By 2030, Generation Z will make up 30% of the workforce — and already, this generation of digital natives accounts for a large portion of event organizers’ prospect pools. That ...Read More

Partnering with influencers is a powerful strategy for boosting event attendance — but only if you know what you’re doing. How can you identify and find the right talent, compel ...Read More

When we think of digital advertising, we picture banner ads, paid social media placement and other traditional online channels: i.e., what you see on your devices. But people also leave ...Read More

As live events continue to move out of recovery mode, it’s time to focus on growth. But audience expectations have shifted as demographics skew younger, purpose-driven brands are prioritized and ...Read More

There’s a reason that the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people. Understandably, we put more stock in what ...Read More

Websites aren’t for ‘setting and forgetting’, they need regular check-ups and fine-tuning to consistently maximize conversion rates and optimize user experience. The following questions will help you evaluate three key ...Read More

Before prospects will consider attending an event, they must first know it exists. Event marketers looking to grow their databases, build awareness, keep audiences engaged and ultimately increase attendance should ...Read More