Like everyone else, producers of live conferences and trade shows have had a challenging spring. As such, many are working tirelessly (and well outside their comfort zones) to take their ...Read More
Like everyone else, producers of live conferences and trade shows have had a challenging spring. As such, many are working tirelessly (and well outside their comfort zones) to take their ...Read More
Take Your Event Online: Key Factors to Consider When Planning a Digital Event
As a show manager, no matter the size of your meeting, conference, or congress, digital interaction is your ...Read More
Attendee Acquisition Reset: Building an Event Audience in a Post COVID-19 World
March 31, 2020
Join mdg’s chief marketing strategist, Kimberly Hardcastle-Geddes, as she shares practical advice on developing an agile approach to ...Read More
On Thursday, April 9, the event community is coming together to collectively explore solutions for expanding events beyond physical locations. The mission is to provide a forum where organizers can ...Read More
The buzzword for today’s event industry: virtual. With rising concerns over travel bans and an apprehension of large crowds, shifting to a virtual event could deliver measurable benefits to your ...Read More
SISO and UFI are encouraging event organizations who are moving their events forward to participate in a “This Show Is Open” campaign by using the mdg-created tools available at Read More
March 2, 2020 – Dallas, Texas – World of Concrete 2020 concluded its 45th edition with a very strong event for the concrete & masonry industries. This signature annual event ...Read More
MONROVIA, CA (September 27, 2019) – SuperZoo, produced by World Pet Association (WPA), opened its doors to host the pet product community, August 20-22, 2019, in Las Vegas, Nevada. The largest ...Read More
Washington, D.C.—Attendee acquisition agency mdg has launched a multi-level persona offering that effectively blends key behavioral data points with demographic and psychographic profiles to create more accurate characterizations of past, ...Read More
mdg’s Vincent Polito, Rachel Scharmann and Lilia Dashevsky visited lawmakers on Capitol Hill on June 5 for discussions on key issues that impact the event industry’s $91 billion contribution to the U.S. Gross ...Read More
San Diego, CA—November 16, 2018—mdg has garnered seven first-place awards, including a “Best in Show” for marketing and design excellence from the International Association of Exhibitions and Events (IAEE)’s Art ...Read More
Strengthen Your Social Strategy: Harness trends to build rock-solid marketing. Presented by Kristen Ferrer, mdg director of digital
Attendee Acquisition Roundtable (AAR) October 25, 2018 | 1:00 PM to 2:15 PM City Club ...Read More
Two industry leaders joined forces at PCMA’s “Convening Leaders 2018” to raise the bar on event marketing. InGo, a provider of socially savvy event growth software, and mdg, the country’s leading marketing agency ...Read More
On Thursday, July 20, in Washington, D.C., mdg Director of Digital & Social Santana Inniss executed a live social broadcast of the Transform USA keynote address. As an official Technology Provider ...Read More
CHICAGO – On June 1, mdg will officially open the doors of its fourth office to better serve a growing roster of clients in the Midwest region, including the National Restaurant Association, ISSA, ...Read More
From Farm-to-Table: Demystifying the Attendee Marketing Process presented by Kimberly Hardcastle-Geddes, mdg president
a premier feature of
IAEE’s Southeastern Classic Educational Conference Thursday, July 27, 2017 10:45 am to 11:55 am Sheraton Myrtle Beach Convention Center Myrtle Beach, South ...Read More
Vincent Polito, owner and live events specialist, and Caitlin Fox, vice president of events, will once again visit lawmakers on Capitol Hill this June to address key issues that threaten the ...Read More
