Event marketers are always looking for effective means to reach prospective attendees; but not all event marketers have hundreds of thousands of dollars to spend on their acquisition campaigns. The ...Read More
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Your website is at the core of your attendee acquisition campaign, but does it have what it takes to attract event prospects? PCMA Convene featured advice from ...Read More
Jacquelyn Wells, senior vice president at mdg, will lead an IAEE webinar on April 20.
The New Rules for Marketing Events
Over the last two years, our world has changed in significant, ...Read More
Ken Holsinger, SVP of Data Solutions at Freeman and Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, will lead a session at SISO’s CEO Summit. Registration can be found ...Read More
Washington, D.C. — mdg, A Freeman Company will be hosting an Executive Roundtable on March 7 in Chicago, in conjunction with The Inspired Home Show and the Metropolitan Pier ...Read More
mdg vice president and marketing strategist Shauna Peters will take the stage at Lippman Connects Attendee Acquisition Roundtable on March 10. Session details are below and registration is available on ...Read More
Due to popular demand, mdg will be hosting a virtual Executive Roundtable session on Tuesday, 2/22 featuring a case study of CES 2022 from Gary Shapiro, CTA President and CEO; Jean Foster, ...Read More
As the agency of record for Informa Markets’ World of Concrete, mdg collaborated with Jackie James, Steven Pomerantz and Lisa Liu to market the January Las Vegas event. The event ...Read More
After false starts and months of virtual experiences, in-person events are returning. PCMA Convene spoke with mdg about three case studies from recently staged live events that prove smart ...Read More
For the ninth year in a row, mdgers performed Random Acts of Kindness as a way to spread a little more love throughout the world. The initiative originally began in response ...Read More
With shifting audience priorities, values and behaviors, event marketers should consider tapping into new tactics to increase attendee acquisition and meet audience needs. PCMA Convene featured research and advice ...Read More
As we come to the close of 2021, we reflect on the past year’s ups and downs — the vaccine rollout, COVID variants, how we did with digital events and ...Read More
Association and event marketing agency mdg participated in Small Business Saturday by reimbursing a portion of what its employees spent at small businesses on November 27, 2021. mdg team members were encouraged to patronize ...Read More
Demonstrating sustainability throughout campaigns and at events sends an important message to stakeholders, but how can we promote sustainable practices on the show floor that live on beyond the event ...Read More
Washington, D.C. — mdg, A Freeman Company has promoted Erin Lee and Shauna Peters to the executive leadership team, serving alongside Kimberly Hardcastle, Vincent Polito and Jacquelyn Wells. Lee and ...Read More
Admittedly, we’re a little biased about the benefits of using an agency for attendee marketing, so we encourage you to filter the following advice through the lens of your unique ...Read More
Ken Holsinger, Senior Vice President of Data Solutions at Freeman and Erin Lee, senior director of digital transformation and marketing strategy at mdg, have been selected to present a virtual ...Read More
mdg director of social media Connor Stewart sat down with GatherGeeks, a podcast by BizBash, to dive into the why and how of using micro-influencer marketing for ...Read More
Despite concerns around the delta variant and escalating COVID-19 infection rates, recent data indicates that in-person events are safer than many daily activities – such as grocery shopping – when ...Read More
