mdg partnered with the National Restaurant Association and Winsight LLC to market the National Restaurant Association Restaurant, Hotel-Motel Show 2022. Reuniting the foodservice industry for the first time since 2019, ...Read More
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When it comes to event marketing, it’s always been not just who and what that matters, but where—and since the pandemic, the destination plays an even larger role in attracting ...Read More
Shauna Peters, vice president and marketing strategist at mdg, was a featured speaker for ASAE’s Marketing, Membership and Communications Conference. Session details are below and the event summary and 2023 ...Read More
mdg account strategist Ingrid Thorson, director of content Christine Johnson and managing director Vincent Polito led a workshop at Freeman Inside LIVE! on May 19. Session details are below.
Bridging the ...Read More
The rush back to in-person events is made more challenging by staffing shortages, changing circumstances, executive scrutiny and the need to make timely decisions despite many variables and uncertainties. David ...Read More
mdg president and chief marketing strategist Kimberly Hardcastle-Geddes has had her ear to the ground during the first quarter of this year. Read about the advice and insights she aggregated ...Read More
Event marketers are always looking for effective means to reach prospective attendees; but not all event marketers have hundreds of thousands of dollars to spend on their acquisition campaigns. The ...Read More
Your website is at the core of your attendee acquisition campaign, but does it have what it takes to attract event prospects? PCMA Convene featured advice from ...Read More
Jacquelyn Wells, senior vice president at mdg, will lead an IAEE webinar on April 20.
The New Rules for Marketing Events
Over the last two years, our world has changed in significant, ...Read More
Ken Holsinger, SVP of Data Solutions at Freeman and Kimberly Hardcastle-Geddes, president and chief marketing strategist of mdg, will lead a session at SISO’s CEO Summit. Registration can be found ...Read More
Washington, D.C. — mdg, A Freeman Company will be hosting an Executive Roundtable on March 7 in Chicago, in conjunction with The Inspired Home Show and the Metropolitan Pier ...Read More
mdg vice president and marketing strategist Shauna Peters will take the stage at Lippman Connects Attendee Acquisition Roundtable on March 10. Session details are below and registration is available on ...Read More
Due to popular demand, mdg will be hosting a virtual Executive Roundtable session on Tuesday, 2/22 featuring a case study of CES 2022 from Gary Shapiro, CTA President and CEO; Jean Foster, ...Read More
As the agency of record for Informa Markets’ World of Concrete, mdg collaborated with Jackie James, Steven Pomerantz and Lisa Liu to market the January Las Vegas event. The event ...Read More
After false starts and months of virtual experiences, in-person events are returning. PCMA Convene spoke with mdg about three case studies from recently staged live events that prove smart ...Read More
For the ninth year in a row, mdgers performed Random Acts of Kindness as a way to spread a little more love throughout the world. The initiative originally began in response ...Read More
With shifting audience priorities, values and behaviors, event marketers should consider tapping into new tactics to increase attendee acquisition and meet audience needs. PCMA Convene featured research and advice ...Read More
As we come to the close of 2021, we reflect on the past year’s ups and downs — the vaccine rollout, COVID variants, how we did with digital events and ...Read More
